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Improving senior healthcare marketing with AI data analysis (Enhance Insights) (10 Important Questions Answered)

Discover the Surprising Ways AI Data Analysis Can Revolutionize Senior Healthcare Marketing. Enhance Insights with These 10 Important Questions Answered.

Improving senior healthcare marketing with AI data analysis (Enhance Insights) can be achieved through the use of various techniques and tools. In this article, we will explore how predictive modeling techniques, customer segmentation strategies, machine learning algorithms, healthcare analytics tools, personalized messaging campaigns, real-time data processing, behavioral targeting tactics, and data-driven decision making can be used to enhance insights and improve senior healthcare marketing.

Table 1: Predictive Modeling Techniques

Predictive modeling techniques are used to analyze historical data and make predictions about future events. In senior healthcare marketing, predictive modeling can be used to identify potential customers, predict their behavior, and personalize messaging campaigns. Some common predictive modeling techniques include:

Technique Description
Regression analysis A statistical technique used to identify relationships between variables.
Decision trees A graphical representation of decisions and their possible consequences.
Random forests A machine learning algorithm that uses multiple decision trees to make predictions.
Neural networks A machine learning algorithm that mimics the structure and function of the human brain.

Table 2: Customer Segmentation Strategies

Customer segmentation strategies are used to divide customers into groups based on their characteristics and behavior. In senior healthcare marketing, customer segmentation can be used to identify the needs and preferences of different groups of seniors and tailor messaging campaigns accordingly. Some common customer segmentation strategies include:

Strategy Description
Demographic segmentation Dividing customers based on age, gender, income, education, etc.
Psychographic segmentation Dividing customers based on personality, values, attitudes, etc.
Behavioral segmentation Dividing customers based on their behavior, such as purchase history, website activity, etc.
Geographic segmentation Dividing customers based on their location, such as city, state, or region.

Table 3: Machine Learning Algorithms

Machine learning algorithms are used to analyze data and make predictions without being explicitly programmed. In senior healthcare marketing, machine learning algorithms can be used to identify patterns in customer behavior and personalize messaging campaigns. Some common machine learning algorithms include:

Algorithm Description
Linear regression A statistical technique used to identify relationships between variables.
Logistic regression A statistical technique used to predict the probability of an event occurring.
K-means clustering A technique used to divide data into groups based on similarity.
Support vector machines A machine learning algorithm used for classification and regression analysis.

Table 4: Healthcare Analytics Tools

Healthcare analytics tools are used to analyze healthcare data and improve patient outcomes. In senior healthcare marketing, healthcare analytics tools can be used to identify trends and patterns in customer behavior and tailor messaging campaigns accordingly. Some common healthcare analytics tools include:

Tool Description
Electronic health records (EHRs) A digital record of a patient’s health information.
Clinical decision support systems (CDSSs) A tool that provides healthcare professionals with information and guidance to make clinical decisions.
Population health management (PHM) A tool that helps healthcare organizations manage the health of a population.
Patient engagement tools A tool that helps patients manage their health and communicate with healthcare providers.

Table 5: Personalized Messaging Campaigns

Personalized messaging campaigns are used to tailor messaging to individual customers based on their characteristics and behavior. In senior healthcare marketing, personalized messaging campaigns can be used to improve engagement and drive conversions. Some common personalized messaging tactics include:

Tactic Description
Dynamic content A technique that changes the content of a message based on the recipient’s characteristics or behavior.
Recommendation engines A tool that recommends products or services based on the recipient’s characteristics or behavior.
Retargeting A technique that shows ads to customers who have previously interacted with a brand.
Email segmentation Dividing email lists into groups based on characteristics or behavior.

Table 6: Real-Time Data Processing

Real-time data processing is used to analyze data as it is generated. In senior healthcare marketing, real-time data processing can be used to identify trends and patterns in customer behavior and tailor messaging campaigns accordingly. Some common real-time data processing techniques include:

Technique Description
Stream processing A technique that analyzes data as it is generated.
Complex event processing A technique that identifies patterns in data and triggers actions based on those patterns.
Real-time analytics A technique that analyzes data in real-time and provides insights to decision-makers.
Real-time bidding A technique used in programmatic advertising to bid on ad inventory in real-time.

Table 7: Behavioral Targeting Tactics

Behavioral targeting tactics are used to target customers based on their behavior. In senior healthcare marketing, behavioral targeting tactics can be used to identify potential customers and personalize messaging campaigns. Some common behavioral targeting tactics include:

Tactic Description
Retargeting A technique that shows ads to customers who have previously interacted with a brand.
Lookalike targeting A technique that targets customers who are similar to existing customers.
Contextual targeting A technique that targets customers based on the content they are consuming.
Geo-targeting A technique that targets customers based on their location.

Table 8: Data-Driven Decision Making

Data-driven decision making is the process of making decisions based on data analysis. In senior healthcare marketing, data-driven decision making can be used to identify trends and patterns in customer behavior and tailor messaging campaigns accordingly. Some common data-driven decision making techniques include:

Technique Description
A/B testing A technique that compares two versions of a message to determine which is more effective.
Multivariate testing A technique that compares multiple versions of a message to determine which is most effective.
Data visualization A technique that presents data in a visual format to aid decision-making.
Data mining A technique that analyzes large datasets to identify patterns and relationships.

Contents

  1. How can AI data analysis enhance insights in senior healthcare marketing?
  2. What are the benefits of using predictive modeling techniques in senior healthcare marketing?
  3. How can customer segmentation strategies improve senior healthcare marketing with AI data analysis?
  4. What machine learning algorithms are most effective for improving senior healthcare marketing efforts?
  5. What are some examples of healthcare analytics tools that can be used to improve senior healthcare marketing campaigns?
  6. How can personalized messaging campaigns be created using AI data analysis in senior healthcare marketing?
  7. Why is real-time data processing important for successful senior healthcare marketing campaigns?
  8. What behavioral targeting tactics should be considered when implementing AI data analysis in senior healthcare marketing?
  9. How does data-driven decision making impact the success of senior healthcare marketing efforts?
  10. Common Mistakes And Misconceptions

How can AI data analysis enhance insights in senior healthcare marketing?

Step Action Novel Insight Risk Factors
1 Collect data on senior healthcare customers Behavioral patterns can be analyzed to identify trends and preferences Privacy concerns may arise if data is not collected ethically
2 Use machine learning to analyze data Predictive analytics can be used to anticipate customer needs and behaviors Overreliance on AI may lead to overlooking important human factors
3 Segment customers based on data analysis Personalization can improve customer satisfaction and loyalty Over-segmentation may lead to confusion and inefficiency
4 Develop targeted marketing strategies Customer segmentation can inform marketing strategies that resonate with specific groups Lack of creativity or flexibility in marketing strategies may limit effectiveness
5 Monitor and adjust strategies based on ROI Cost-effectiveness can be improved by tracking ROI and adjusting strategies accordingly Overemphasis on ROI may lead to neglecting long-term goals or intangible benefits
6 Visualize data to communicate insights Data visualization can help stakeholders understand complex data and make informed decisions Misinterpretation of data or biased presentation may lead to incorrect conclusions
7 Continuously update and refine data analysis Pattern recognition can reveal new insights and opportunities for improvement Failure to update analysis may lead to outdated or inaccurate insights

What are the benefits of using predictive modeling techniques in senior healthcare marketing?

Step Action Novel Insight Risk Factors
1 Use data analysis to gather information on senior patients Data analysis can provide insights into patient behavior and preferences, allowing for targeted advertising and personalized messaging Data privacy concerns may arise if patient information is not properly secured
2 Implement machine learning algorithms to predict patient outcomes Predictive modeling can lead to improved patient outcomes and cost savings for healthcare providers Overreliance on predictive modeling may lead to reduced human interaction and a lack of individualized care
3 Allocate resources more efficiently based on predictive modeling results Increased efficiency in resource allocation can lead to better patient care and reduced costs for healthcare organizations Overreliance on predictive modeling may lead to a lack of flexibility in resource allocation
4 Use predictive modeling to detect and prevent health issues early on Early detection and prevention can lead to improved patient outcomes and reduced healthcare costs Overreliance on predictive modeling may lead to a lack of attention to other important factors in patient health
5 Improve communication between patients and healthcare providers through personalized messaging Enhanced communication can lead to improved patient satisfaction and medication adherence Overreliance on personalized messaging may lead to a lack of human interaction and a decrease in trust between patients and healthcare providers
6 Increase revenue for healthcare organizations through targeted advertising Targeted advertising can lead to increased revenue for healthcare organizations Overreliance on targeted advertising may lead to a lack of focus on patient care and a decrease in patient trust

How can customer segmentation strategies improve senior healthcare marketing with AI data analysis?

Step Action Novel Insight Risk Factors
1 Conduct market research to gather demographic and psychographic information about senior healthcare consumers. Understanding the needs, preferences, and behaviors of senior healthcare consumers is crucial for effective customer segmentation. Inaccurate or incomplete data can lead to ineffective segmentation and targeting.
2 Use AI data analysis to identify behavioral patterns and predict future actions of senior healthcare consumers. AI data analysis can provide insights into consumer behavior that may not be apparent through traditional market research methods. Overreliance on AI data analysis without considering other factors can lead to inaccurate predictions and ineffective targeting.
3 Develop customer profiles based on the gathered data and insights. Customer profiling can help identify common characteristics and needs among senior healthcare consumers, allowing for more personalized and targeted messaging. Incomplete or inaccurate customer profiles can lead to ineffective targeting and messaging.
4 Use predictive modeling and machine learning algorithms to segment senior healthcare consumers based on their characteristics and behaviors. Predictive modeling and machine learning algorithms can help identify patterns and predict future actions of senior healthcare consumers, allowing for more effective targeting and messaging. Overreliance on predictive modeling and machine learning algorithms without considering other factors can lead to inaccurate predictions and ineffective targeting.
5 Develop targeted messaging and personalized marketing campaigns based on the segmented customer groups. Targeted messaging and personalized marketing campaigns can increase engagement and conversion rates among senior healthcare consumers. Ineffective messaging or campaigns can lead to low engagement and conversion rates.
6 Measure ROI of marketing campaigns and adjust strategies as needed. Measuring ROI can help identify which strategies are most effective and allow for adjustments to be made to improve future campaigns. Inaccurate or incomplete ROI measurement can lead to ineffective adjustments and wasted resources.
7 Implement marketing automation to streamline and optimize marketing efforts. Marketing automation can help improve efficiency and effectiveness of marketing campaigns, allowing for more personalized and targeted messaging. Poorly implemented marketing automation can lead to ineffective messaging and low engagement rates.

What machine learning algorithms are most effective for improving senior healthcare marketing efforts?

Step Action Novel Insight Risk Factors
1 Identify the target audience Understanding the specific needs and preferences of senior healthcare consumers is crucial for effective marketing Failure to accurately identify the target audience can result in ineffective marketing strategies
2 Collect and analyze data Data analysis can provide valuable insights into consumer behavior and preferences, allowing for more targeted and personalized marketing efforts Poor data quality or incomplete data can lead to inaccurate insights and ineffective marketing strategies
3 Use predictive modeling Predictive modeling can help identify patterns and predict future behavior, allowing for more effective targeting and personalized marketing efforts Overreliance on predictive modeling can lead to oversimplification of complex consumer behavior and inaccurate predictions
4 Utilize natural language processing Natural language processing can help analyze and understand consumer feedback and sentiment, allowing for more effective communication and messaging Inaccurate or incomplete data can lead to inaccurate sentiment analysis and ineffective messaging
5 Implement clustering algorithms Clustering algorithms can help identify groups of consumers with similar preferences and behaviors, allowing for more targeted and personalized marketing efforts Poor data quality or incomplete data can lead to inaccurate clustering and ineffective marketing strategies
6 Utilize decision trees Decision trees can help identify the most effective marketing strategies based on consumer behavior and preferences Overreliance on decision trees can lead to oversimplification of complex consumer behavior and ineffective marketing strategies
7 Implement random forests Random forests can help improve the accuracy of predictive modeling and decision making by combining multiple decision trees Overreliance on random forests can lead to overfitting and inaccurate predictions
8 Utilize support vector machines (SVM) SVM can help identify patterns and predict future behavior, allowing for more effective targeting and personalized marketing efforts Poor data quality or incomplete data can lead to inaccurate predictions and ineffective marketing strategies
9 Implement neural networks Neural networks can help identify complex patterns and relationships in consumer behavior, allowing for more effective targeting and personalized marketing efforts Overreliance on neural networks can lead to overfitting and inaccurate predictions
10 Utilize deep learning Deep learning can help improve the accuracy of predictive modeling and decision making by utilizing multiple layers of neural networks Overreliance on deep learning can lead to overfitting and inaccurate predictions
11 Implement supervised learning Supervised learning can help identify patterns and predict future behavior based on labeled data, allowing for more effective targeting and personalized marketing efforts Poor data quality or incomplete data can lead to inaccurate predictions and ineffective marketing strategies
12 Utilize unsupervised learning Unsupervised learning can help identify patterns and relationships in consumer behavior without labeled data, allowing for more targeted and personalized marketing efforts Poor data quality or incomplete data can lead to inaccurate insights and ineffective marketing strategies
13 Implement reinforcement learning Reinforcement learning can help improve decision making by learning from past experiences and adjusting strategies accordingly Overreliance on reinforcement learning can lead to ineffective strategies if past experiences do not accurately reflect future behavior
14 Utilize feature engineering Feature engineering can help identify the most relevant and predictive features in consumer data, allowing for more effective targeting and personalized marketing efforts Poor feature selection can lead to inaccurate predictions and ineffective marketing strategies
15 Implement cross-validation Cross-validation can help improve the accuracy of predictive modeling by testing the model on multiple subsets of data Overreliance on cross-validation can lead to overfitting and inaccurate predictions

What are some examples of healthcare analytics tools that can be used to improve senior healthcare marketing campaigns?

Step Action Novel Insight Risk Factors
1 Use predictive modeling to analyze electronic health records (EHRs) and identify patterns in senior healthcare needs and behaviors. Predictive modeling can help healthcare marketers anticipate the needs of seniors and tailor their marketing campaigns accordingly. The accuracy of predictive modeling depends on the quality and completeness of the EHR data.
2 Utilize machine learning algorithms to segment patients based on their healthcare needs and preferences. Patient segmentation can help healthcare marketers create targeted marketing campaigns that resonate with seniors. Machine learning algorithms require large amounts of data to be effective, which can be a challenge for smaller healthcare organizations.
3 Implement customer relationship management (CRM) software to track patient interactions and personalize marketing messages. CRM software can help healthcare marketers build stronger relationships with seniors and improve patient retention rates. CRM software can be expensive and may require significant training to use effectively.
4 Use social media monitoring tools to track conversations about senior healthcare and identify opportunities for engagement. Social media monitoring can help healthcare marketers stay up-to-date on the latest trends and concerns in senior healthcare. Social media monitoring can be time-consuming and may require specialized expertise.
5 Conduct sentiment analysis to gauge the attitudes and opinions of seniors towards healthcare products and services. Sentiment analysis can help healthcare marketers understand how seniors perceive their brand and identify areas for improvement. Sentiment analysis can be subjective and may not accurately reflect the opinions of all seniors.
6 Utilize natural language processing (NLP) technology to analyze patient feedback and identify common themes and concerns. NLP technology can help healthcare marketers identify areas for improvement and develop more effective marketing messages. NLP technology may not accurately capture the nuances of human language and may require significant processing power to be effective.
7 Use digital marketing platforms to reach seniors through targeted advertising and content marketing. Digital marketing platforms can help healthcare marketers reach seniors where they spend their time online and deliver personalized messages. Digital marketing platforms can be expensive and may require significant expertise to use effectively.
8 Track performance metrics using healthcare data visualization tools and real-time dashboards. Performance metrics tracking can help healthcare marketers measure the effectiveness of their marketing campaigns and make data-driven decisions. Healthcare data visualization tools and real-time dashboards can be complex and may require significant training to use effectively.
9 Implement healthcare business intelligence solutions to gain insights into senior healthcare trends and behaviors. Healthcare business intelligence solutions can help healthcare marketers identify new opportunities and stay ahead of the competition. Healthcare business intelligence solutions can be expensive and may require significant expertise to use effectively.
10 Use patient engagement platforms to improve patient satisfaction and loyalty. Patient engagement platforms can help healthcare marketers build stronger relationships with seniors and improve patient retention rates. Patient engagement platforms can be expensive and may require significant training to use effectively.

How can personalized messaging campaigns be created using AI data analysis in senior healthcare marketing?

Step Action Novel Insight Risk Factors
1 Identify target audience Behavioral patterns can be analyzed using AI data analysis to identify the target audience in senior healthcare marketing Inaccurate data analysis can lead to targeting the wrong audience
2 Use predictive modeling Predictive modeling can be used to anticipate the needs of the target audience and create personalized messaging campaigns Over-reliance on predictive modeling can lead to overlooking important factors that affect patient engagement
3 Utilize machine learning algorithms Machine learning algorithms can analyze large amounts of data to identify patterns and create personalized messaging campaigns Lack of understanding of machine learning algorithms can lead to inaccurate data analysis
4 Segment customers Customer segmentation can be used to group patients with similar needs and preferences to create targeted messaging campaigns Poor customer segmentation can lead to ineffective messaging campaigns
5 Analyze data-driven insights Data-driven insights can be used to optimize content and improve customer experience Misinterpretation of data-driven insights can lead to ineffective messaging campaigns
6 Engage patients through digital channels Digital channels can be used to engage patients and improve health outcomes Poor digital channel selection can lead to low patient engagement
7 Automate marketing processes Marketing automation can streamline processes and improve efficiency Over-reliance on marketing automation can lead to impersonal messaging campaigns
8 Optimize content Content optimization can improve patient engagement and health outcomes Poor content optimization can lead to ineffective messaging campaigns
9 Focus on customer experience Customer experience can be improved through personalized messaging campaigns Neglecting customer experience can lead to low patient engagement

Why is real-time data processing important for successful senior healthcare marketing campaigns?

Step Action Novel Insight Risk Factors
1 Real-time data processing allows for immediate analysis of customer behavior and preferences. Real-time data processing enables senior healthcare marketers to personalize their campaigns to their target audience, leading to increased customer satisfaction and improved decision-making. The risk of not using real-time data processing is that campaigns may not be tailored to the target audience, leading to decreased customer satisfaction and lower efficiency.
2 Real-time data processing allows for the integration of technology into senior healthcare marketing campaigns. Technology integration can provide a competitive advantage by allowing for cost-effective and efficient data-driven strategies. The risk of not integrating technology is that campaigns may not be as efficient or cost-effective, leading to decreased customer satisfaction and lower market trends.
3 Real-time data processing allows for the identification of market trends and the ability to adapt campaigns accordingly. Identifying market trends can provide a competitive advantage by allowing for timely and efficient campaigns. The risk of not identifying market trends is that campaigns may not be timely or efficient, leading to decreased customer satisfaction and lower market trends.

What behavioral targeting tactics should be considered when implementing AI data analysis in senior healthcare marketing?

Step Action Novel Insight Risk Factors
1 Personalize marketing messages based on segmentation and predictive modeling Personalization can increase engagement and conversion rates Risk of over-personalization leading to privacy concerns
2 Map out the customer journey to identify touchpoints for A/B testing and conversion optimization Customer journey mapping can reveal areas for improvement in the marketing funnel Risk of oversimplifying the customer journey and missing important touchpoints
3 Use retargeting campaigns to reach seniors who have previously interacted with the brand Retargeting can increase brand recall and conversion rates Risk of appearing too pushy or invasive with retargeting ads
4 Utilize lookalike audience targeting to reach new seniors who share characteristics with existing customers Lookalike targeting can expand the brand’s reach and attract new customers Risk of targeting the wrong audience or not accurately identifying lookalike audiences
5 Implement cross-selling and upselling strategies to increase revenue per customer Cross-selling and upselling can increase customer lifetime value Risk of appearing too sales-focused and turning off customers
6 Monitor and engage with seniors on social media to build brand loyalty and trust Social media engagement can increase brand awareness and customer satisfaction Risk of negative feedback or backlash on social media
7 Automate email marketing to deliver personalized messages at scale Email automation can save time and increase efficiency Risk of emails being marked as spam or ignored by recipients
8 Create and distribute valuable content to establish the brand as a thought leader in senior healthcare Content marketing can increase brand authority and attract new customers Risk of creating irrelevant or low-quality content
9 Partner with influencers to reach new audiences and build credibility Influencer partnerships can increase brand awareness and trust Risk of partnering with influencers who do not align with the brand’s values or messaging

How does data-driven decision making impact the success of senior healthcare marketing efforts?

Step Action Novel Insight Risk Factors
1 Define success metrics for senior healthcare marketing efforts, such as increased patient engagement or higher conversion rates. Success metrics should be specific, measurable, and aligned with business goals. Setting unrealistic or vague success metrics can lead to inaccurate data analysis and ineffective decision making.
2 Utilize analytics tools to collect and analyze consumer behavior data, such as website traffic and social media engagement. Analytics tools can provide valuable insights into consumer preferences and behaviors, allowing for more targeted marketing efforts. Improper use of analytics tools can result in inaccurate or incomplete data analysis.
3 Conduct market segmentation to identify specific groups of seniors with unique healthcare needs and preferences. Market segmentation can help tailor marketing efforts to specific groups, increasing the likelihood of engagement and conversion. Poorly executed market segmentation can result in ineffective targeting and wasted resources.
4 Use predictive modeling to anticipate future consumer behavior and adjust marketing strategies accordingly. Predictive modeling can help optimize marketing efforts and improve ROI. Overreliance on predictive modeling can lead to inaccurate predictions and ineffective decision making.
5 Develop customer profiles to better understand the needs and preferences of individual seniors. Customer profiling can help personalize marketing efforts and improve engagement and conversion rates. Poorly executed customer profiling can result in inaccurate or incomplete data, leading to ineffective decision making.
6 Continuously optimize marketing campaigns based on data analysis and insights. Campaign optimization can improve ROI and increase the effectiveness of marketing efforts. Over-optimization can lead to decreased engagement and conversion rates.
7 Measure ROI to determine the effectiveness of marketing efforts and adjust strategies accordingly. ROI measurement can help allocate resources effectively and improve overall business performance. Inaccurate or incomplete ROI measurement can lead to ineffective decision making.
8 Utilize competitive intelligence to stay informed about industry trends and adjust marketing strategies accordingly. Competitive intelligence can help identify opportunities and threats in the market, improving overall business performance. Improper use of competitive intelligence can lead to unethical or illegal practices.
9 Utilize data visualization to communicate insights and trends to stakeholders. Data visualization can help simplify complex data and improve communication among stakeholders. Poorly executed data visualization can lead to misinterpretation of data and ineffective decision making.
10 Utilize machine learning algorithms to automate data analysis and improve decision making. Machine learning algorithms can help identify patterns and insights in large datasets, improving overall business performance. Improper use of machine learning algorithms can lead to inaccurate or biased data analysis.
11 Ensure data privacy and security measures are in place to protect sensitive consumer information. Data privacy and security are critical to maintaining consumer trust and avoiding legal and financial consequences. Inadequate data privacy and security measures can lead to data breaches and loss of consumer trust.
12 Utilize cloud-based analytics platforms to improve accessibility and scalability of data analysis. Cloud-based analytics platforms can improve collaboration and efficiency among stakeholders, as well as reduce costs associated with data storage and processing. Poorly executed cloud-based analytics can lead to data breaches and loss of sensitive information.
13 Utilize real-time data processing to make timely and informed decisions. Real-time data processing can help identify trends and insights as they happen, improving overall business performance. Poorly executed real-time data processing can lead to inaccurate or incomplete data analysis.

Common Mistakes And Misconceptions

Mistake/Misconception Correct Viewpoint
AI data analysis can replace human expertise in senior healthcare marketing. While AI data analysis can provide valuable insights, it cannot replace the knowledge and experience of human experts in senior healthcare marketing. The combination of both is necessary for effective decision-making.
AI data analysis only benefits large organizations with big budgets. AI data analysis tools are becoming more accessible and affordable, making them beneficial to organizations of all sizes and budgets. Small organizations can also benefit from using these tools to improve their senior healthcare marketing strategies.
AI data analysis is a one-time solution that does not require ongoing maintenance or updates. Like any technology, AI data analysis requires ongoing maintenance and updates to ensure accuracy and relevance over time. Organizations must invest in regular training, monitoring, and updating of their systems to maximize the benefits of this technology for their senior healthcare marketing efforts.
AI Data Analysis provides instant results without any errors. While AI Data Analysis provides quick results compared to manual methods but there may be some errors due to incorrect input or programming issues which need correction by humans before taking action based on those results.
AI Data Analysis will solve all problems related to Senior Healthcare Marketing. AI Data Analysis is just a tool that helps marketers make informed decisions based on analyzed information but it doesn’t guarantee success as other factors like market trends, competition etc also play an important role in determining the success rate.